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On the Irreplaceability of Channel Merchants in Labor Insurance Industry

On the Irreplaceability of Channel Merchants in Labor Insurance Industry

  • Categories:Industry News
  • Author:
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  • Time of issue:2018-05-04
  • Views:252

(Summary description)Distributors are also called channel dealers, and they are an important branch that drives sales in the labor insurance industry.

On the Irreplaceability of Channel Merchants in Labor Insurance Industry

(Summary description)Distributors are also called channel dealers, and they are an important branch that drives sales in the labor insurance industry.

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2018-05-04
  • Views:252
Information

Distributors are also called channel dealers, and they are an important branch that drives sales in the labor insurance industry. When the market rises, the argument that "the era of e-commerce is coming, dealers will have no business to do" is very popular. As a practitioner in the labor insurance industry, today we try to help the labor insurance industry. Channel business name correction.

Let’s take a look at the mode of purchasing labor insurance products. Large companies generally pass tenders. I have seen several tenders. Any bulk purchase must involve N varieties and N manufacturers’ products. I believe that few manufacturers can produce all categories. Even if they do, bidding companies It is not always possible that all products produced by a labor insurance company will be accepted as orders. This also has a certain relationship with national conditions. For example, a large foreign-funded supermarket has an advertising agency in China for two companies. Why not act for one company? I believe everyone understands the relationship.

Let’s talk about e-commerce again. It is understood that some of the labor insurance industry's e-commerce flourishes, and some of them end up in the middle. The procurement of labor insurance supplies is completely e-commerce. Regardless of its feasibility, I think it’s impossible in terms of industry characteristics. As a labor protection product, even a dust mask needs to shop around, one less layer and one more layer. The effect of adding activated carbon and breathing valve is different. I believe that there are not many industries that need to provide samples for e-commerce, but Labor insurance companies, basically all!

In the labor insurance industry, even large-scale online shopping malls are respectful of channel vendors, and even keep their mouths silent about their detailed information. The answer is self-evident. Channel vendors are not only irreplaceable, but their important role is valued by manufacturers.

The current market competition in the labor insurance industry, the phenomenon of similarity or homogeneity in the promotion of brands, products, and services by companies is serious, and the promotion channels are not like the early stage of market economy development. As long as you choose a media and put in some advertisements continuously, the brand will be there. There is also, and the sales are completed. There are also some industry media such as "Labor Insurance People" that have realized this problem, promoting products and brands within dealers, and advertising the advantages of the company's products in a targeted manner.

In fact, the enterprise has only one eternal goal, which is to maximize the benefits or value, which is to maintain the continuous improvement of the company's profitability. Whoever can maximize the value of labor insurance channel providers can seize the market. The reasons are as follows:

1. The sales sent by the company are far inferior to the channel dealers who have the deepest understanding of the local market conditions and market purchasing power. The customer relationship is easy to maintain, and the same area is more intimate;

2. As a channel provider, it is based on business for its survival, and it will make careful calculations, and analyze more accurately what customers recommend and what products;

3. As the channel business of the industry (except for large chains), most of them are self-employed. They take the market and work most seriously, work more dedicated, and will do their best for their own careers;

4. Channel dealers are not only the export of products, but also the information carrier for manufacturers to establish corporate image/commodity image and make consumers want to buy. Many distributors in the labor insurance industry have established their own showrooms. According to the requirements of manufacturers, distributors enhance the image of the shopping environment, pay attention to consumers' feelings and professional service skills, which can naturally enhance corporate image and product image, and it is relatively easy. Recognized by consumers.

E-commerce is indeed a big cake, but not many people can really eat it and digest it comfortably. Everyone has their own worries and puzzles, but it's just not for outsiders. Personal opinion, welcome to comment. I would like to dedicate this article to those channel dealers who are conscientious in doing the market and earning hard money.

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